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« Thanks to the support of B.D.C., we were able to project more precisely the future customer experience that Petit Bateau will offer in its new concept of stores. The quality of the benchmark realised and the protocol for animation allowed us to generate a large number of ideas that will nourish effectively our project. We were able to confirm the strength of the co-design method used for the occasion. »
Christel Hennion, VP Marketing & Digital - Petit Bateau