BUSINESS CASE
International Business Development

Content Square is a startup founded in 2009 and specialized in Web & mobile optimization.
Its Saas solution aims at analysing, testing and personalizing customers’ journeys to boost conversion.
Content Square wanted to develop its activity internationaly, and especially in the UK, after the success of its solution in France.
The startup needed B.D.C. support to understand the british market, more mature and competitive.
B.D.C. answer
- International strategy validation
- Definition of Content Square offer adapted to the UK market
- Introduction to opinion leaders and potential administrators
- Development of a partner (agencies) and potential clients (retailers/pure-players) network in the UK
Outcome
Closing its first deal in the UK with a national wine retailer.