07 Dec How customer feedbacks make the omnichannel more real?
In the digital era, customer feedback is collected using a large range of methods from website surveys to texts, across desktop to mobile apps or stores. Today, as brands adopt...
In the digital era, customer feedback is collected using a large range of methods from website surveys to texts, across desktop to mobile apps or stores. Today, as brands adopt...
In terms of retail, Paris has lagged behind for a long time, in comparison to London or Amsterdam. Yet, since several months, innovations and startups are flourishing in the city,...
After Asos, Topshop or Schuh, this is now Amazon’s turn to launch its “try-before-you-buy” fashion service in the UK. Is it a trend or now retail standard? Why some retailers...
B.D.C. organises every year many Learning Expeditions in key retail destinations across the world: New York, London, Shanghaï, Istanbul or… Paris! During immersive business trips in Paris, we organise tailored-made meetings...
B.D.C. organises every year many Learning Expeditions in key retail destinations across the world: New York, London, Shanghaï, Istanbul or… Paris! During immersive business trips in Paris, we organise tailored-made meetings...
Fashion brands are taking actions towards eco-responsible and ethical retailing. As customers care about where products come from and how they are produced, they want to tackle environmental issues and...
The big 6 French retailers Boulanger, Cdiscount, Fnac Darty, La Redoute, Rue du Commerce and Showroomprivé have initiated an all-new promotional movement named the "French days", from April 27th to...
An analysis of the growth of vertically integrated brands born online and how they rise while disrupting e-commerce and retail What is a DNVB? A Digitally native, vertically integrated company controls...
It goes without saying that loyalty programs loose their appeal when missing personalisation and omnichannel features. Nowadays, building loyalty schemes that retain and engage customers is a real challenge for...
In 2017, augmented reality (AR), virtual reality (VR) or chatbots have generated a lot of buzz and retailers started to implement those new technologies. They are undertaking major innovative breakthroughs in...