BUSINESS CASE
Strategy and digital acceleration
Docteur Pierre Ricaud, one of the leading brand of the Yves Rocher group, is a recognized specialist in anti-aging care.
Client issue
Pierre Ricaud wants to transform its business model to better answer its customers’ expectations
B.D.C. answer
- Analysis of the cosmetics market and its opportunities
- Seminar creation and animation
- 3-years strategic plan definition
- Top management coaching
Open-minded and pragmatic, B.D.C. has helped us in an efficient and relevant way to continue developing our strategy and engage teams around three-years strategical stakes. Beyond the success of two seminars, a coaching was proposed by B.D.C. in order to build an ambitious and realistic plan while taking into account the intrinsic potential of the brand and the market opportunities.