21 Nov US Ecommerce & Retail Highlights – November 2018
Every month B.D.C. unveils Retail essential information. Latest trends and innovations, key players, startups, market figures… Do not miss the latest retail news, check them out in 60 seconds only.
FACEBOOK & MACY’S ALLY TO MERGE DIGITAL AND PHYSICAL WORLDS
Facebook is partnering with Macy’s to bring a selection of brands that are sold on Facebook and Instagram to its stores, in the Market@Macy’s areas (open one year ago to promote lesser-known brands in the department store). Open until February 2019, these will host 9 Facebook pop-up stores throughout the U.S., promoting 150 small “most-loved” brands on social networks.
Stepping into the physical world, Facebook has seized the opportunity to broaden its retail strategy. Meanwhile, this partnership allows Macy’s to use more wisely its excess retail estate. Indeed, as more retail sales move online, Macy’s objective was to cut back on its inventory.
AMAZON’S APP FEATURES AUGMENTED REALITY FOR BLACK FRIDAY
NUTELLA CAFE IS NOW OPEN IN NYC