International Business Development

Yves Rocher Logo EPS vector image 1 - Yves Rocher

Yves Rocher is a company specialized in cosmetics which operates all around the world.

  Client issue

After having identified structural weaknesses in a local partner in Eastern Europe, Yves Rocher wants to study the market potential in order to consider changing its existing partner.

  B.D.C. answer

  • Comprehensive survey of the cosmetics market and its specificities
  • Validation of the market potential
  • Identification of alternative partners with a recognized expertise on the retail and cosmetics market
  • Support in negotiations
   Thanks to B.D.C. within two days we were able to deeply understand the market ecosystem via highly targeted meetings with local experts. We were able to identify potential partners with whom we signed a strategic partnership and already opened a first outlet that will be quickly followed by new openings.    
Yves Rocher General Manager in Eastern Europe, Henri-Bernard Bedoin.
   B.D.C. offered a high level of service both in the relevance of market analysis and in the preparation of this promising exploratory visit, and in its negotiation support. The results are extremely positive and we are confident in our ability to successfully redeploy the brand in the relevant country.    
Nicolas Gillet, Marketing Manager for Eastern Europe.