25 Sep New fashion brands in the UK reshaping the retail landscape
Over the last months, several fashion brands launched in the UK and all of them together are reshaping the fashion retail landscape. Either you’ve missed one of those entrances or you would like to better grasp their value propositions, here is a summary of what happened.
RESERVED
Reserved was born in Poland in 1998 and its name still symbolise the individuality of its offer: each look is reserved for you (customer), whatever your lifestyle and however you want to wear it. Its founder Mr. Piechocki sees the brand to be among the top 5 fashion retailers in the world in the next years and it’s worth noticing that Reserved’s parent company, LLP owns currently five European brands, have 1,700 stores in 20 countries, with sales reaching £1.5 billion last year. Kate Moss is the egery of the brand and you must have seen her plastered over London buses, black cabs and street walls for the launch of the first Reserved’s store in the UK this September (where BHS used to be on Oxford Street). The brand has in total 450 stores in Europe (in Poland, Germany, Czech Republic, etc.) and its main targets are millenials.
Reserved store in London
WEEKDAY
Weekday is part of the H&M group and opened its first UK store on London’s Regent Street on August 18th, 2017. The Swedish brand is currently counting 29 standalone stores across 9 European countries, and Ecommerce sites in 18 countries. The brand is planning to go further on the British market and will open another store sometime this Autumn/Winter season in Westfield Stratford mall in London. Weekday was launched in 2002 and is known since for its ‘modern and mindful fashion that appeals to urban, conscious and style aware young adults’.
ARKET
Arket is a new retail concept also part of the H&M Group and described as ‘a modern-day market that will offer essential products for men, women, children and the home’. The store opened end of August and offers Arket’s own line as well as few external brands including Adidas, Nike, Diemme, Hestra and Tricker. The flagship has vegetarian cafe in order to suggest Nordic’s cuisine and its vision of healthy living. The London store is Arket’s first one of the six stores to open, the next ones will be in London (in Covent Garden this time), Munich, Brussels, Copenhagen and Stockholm.
Weekday and Arket stores in London
FIND BY AMAZON
Amazon started its own in-house fashion label: Find. The new label features womenswear, menswear as well as footwear, with competitive prices starting at £19 for a dress. The launch comes a bit more than a year after the US Ecommerce giant filed for seven trademark applications for its in-house fashion brand in Europe. At the moment Find offers 400 different products, and via Amazon’s Prime membership users have unlimited one-day delivery and free returns for £79 a year. After introducing Amazon Echo Look, its hands-free camera and voice-controled style assistant – Amazon anounced this month they were in the process of trialling a one-hour home delivery service (for Prime members only). The online retail giant is embracing the “see now, buy now” trend and intends to disrupt the fashion industry via ultra-competitive and innovative services.
LIDL OWN FASHION BRAND
Heidi Klum just launched a “high-end” fashion line with the German grocer and discounter Lidl. The collection is will be deployed in the 650 Lidl’s UK stores this year and due to launch in 27 other countries representing in total over 10,000 Lidl stores. Blazers, tops, jackets, jeans, or accessories – the discounter will offer fashion items with prices starting at £4.99.