20 Feb Market highlights – February 2017
Every month B.D.C. gives you the key retail information you should not have missed. Key trends, innovation, major players, startups, market figures – discover in 60 seconds the latest key retail news.
UK MARKET HIGHIGHTS
INNOVATION & TRENDS
GAP is testing a smartphone application that allows customers try on clothes virtually. The DressingRoom app, an augmented reality solution, allows shoppers to overlay different clothes and outfits to see how they look before making a buying decision. One more proof that Virtual Reality will impact Retail and Customer Experience. Read more about the trend here.