22 Mar Why should you schedule a Learning Expedition in Paris?
Why should you schedule a Learning Expedition in Paris?
At B.D.C. we believe that the best retailers think out of the box and constantly look for disruptive innovations. As experts in retail and digital, we organize over 20 Learning Expeditions per year (in the U.K., U.S.A., Germany, Spain, China…) to show you the latest retail trends, innovations or concept stores.
Why should you do a Learning Expedition with us in Paris? Although London remains the first Ecommerce and Retail market in Europe, Paris is quickly emerging thanks to its labs, innovative stores and very active start-up ecosystem (you may have heard about Station F: the biggest startup campus in the world opening soon, including Vente-Privée Impulse accelerator, or the recent opening of TechStar Paris). B.D.C. team has selected for you few Parisian ‘’must-sees’’ for a first-class experience:
Parisian retail labs
The SephoraLab (launched in 2012) aims to bring new ideas and innovations into cosmetics industry. Its leitmotiv: always offer a more innovative experience to customers. As a result, the company already launched several new innovative concepts such as the Gift Factory, a personalised packing service which is deployed in 90 stores and 13 countries in Europe and Asia.
Vente-Privée, the successful 15-years old pure-player, decided to create 2 new innovative labs in collaboration with two tech schools: Epitech and 42. The students joining those labs will suggest ”proof of concept” (POC) for new innovations that might interest Vente-Privée. Also the objective for the company will be to hire the best students of those labs after their experience among the lab. They simultanously
Innovative concept stores
There are also best-in-class flagships to discover in Paris
The Nespresso store located in La Défense area, truly stands out thanks to its digital in store. Each staff member has a tablet to take order, or help visitors anytime and anywhere in store. The physical cashier’s barrier just disappeared and this is now all about mobility and simplicity.
Undiz Machine is another outstanding concept store where customers start shopping on digital screens where they can see the stock in real time. Once they placed an order the product arrive in a capsule propelled to store via transparent tubes.
Undiz machine in Paris
Leroy Merlin, a major home improvement and gardening retailer opened recently its first makers space in Paris area. In collaboration with the US company Techshop, Leroy Merlin designed a concept where customers can create and learn directly in store under supervision of Dream Consultants. They have access to technical machines and can work wood, metal, fabric among many other materials. To strengthen its offer as well as its community, tutorials are available online and a dedicated staff is present in store to guide customers through this do-it-yourself experience.
In just 10 years, Criteo became a symbol of the French tech entrepreneurship. They are now seen as the world’s leading pay-per-click (PPC) performance display advertising solution. Criteo’s advanced technology supports online e-commerce sites to expand their search marketing campaigns and then engage again with visitors who left their website.
Happn is a dating mobile app created in 2014 (by the co-founder of Dailymotion) that already connects more than 20 millions users in the world. They have raised over $22 millions and are deployed in 25 cities worldwide. This service was designed on an app only and are performing quite well so far in user acquisition and marketing initiatives to be able to compete with industry leaders such as Tinder.
Blablacar, French start-up created in 2006, is already the world’s largest long-distance ridesharing community. This collaborative platform connects drivers and passengers who want to travel together and share the cost of a journey. Today the company counts more than 600 employees and more than 35 million members across 22 countries.
Finally France, and Paris in particular, are an amazing retail entrepreneur’s ground. During CES 2017 in Las Vegas, more than 230 start-ups on 750’s exhibiting were French.
There are also successful business models to discover in France such the drive shopping business (i.e: Chronodrive, Carrefour Drive…) and the collection points who were launched in the 1980’s in France by market leaders such La Redoute…