03 Dec ICC Start-up Awards 2015 : the revolution of connected commerce

This last Thursday November 26th 2015, B.D.C. was the proud partner of the first ICC Start-up Awards ceremony co-organised by the Institute for Connected Commerce and EDHEC Business School, one of the Top 5 French Business Schools.

Frédéric Simottel, High-Tech specialist for BFM Business, lead the ceremony in front of more than 300 retail professionals, digital experts, and absorbed students. Fourteen start-ups which contributed to the revolution of connected commerce were competing based on the following criteria: disruption, scalability, strength, soundness, uniqueness and execution of their project. This event was an opportunity for the start-ups to pitch in front of a prestigious jury composed of ten retail and digital experts (Google France, Maddyness, ADEO, Cultura, HTM Group, Vivarte, Chronodrive, Little Extra, ICC …).

Among this wide range of exceptional and inspiring start-ups, some have kept our attention: Howtank, leader and inventor of the Click to Community®, Fitizzy with its “digital body passport”, Content Square providing a platform to analyse, understand and optimize the online customer journey, Instaply with its text messaging app for customer service, and ITinsell promoting delivery tracking as the new loyalty tool.

The two winners, iAdvize based in Nantes and providing real-time customer engagement, and Click & Walk based in Lille and recently awarded as one of the ten most innovative companies in the world have gained the recognition of the jury, whileLucky Cart, the promogaming® company, won the “Coup de Coeur” from the audience.

Most of them already have a presence in the UK and if you haven’t heard of them yet, you should soon discover these start-ups ready to impact retailers and disrupt the British market!

Start-ups: SoCloz, Fitizzy, Colisweb, Nuukik, Clic&Walk, Lucky Cart, Howtank, Stimshop, Content Square, ITinsell, Retail Reload, Adictiz, iAdvize, and Instaply.

Subscribe to our newsletter to get the last insights on connected retail !