01 Aug How retailers improve product discovery?
How quickly and easily customers find out about products is one of the cornerstones of any seamless shopping experience. Retailers are constantly working on improving product search and our team of experts decided to highlight some recent and relevant initiatives.
In July, Amazon released a new service named Amazon Spark. Inspired from Instagram, this new feature aims to improve product discovery by using shoppable pictures. Designed as a feed-style interface, Amazon users can post stories and share images of product they like and other users can comment and like.
The ultimate goal for the giant of Ecommerce is to turn images into direct purchases with the click of a button. It will also help to shift some of the social activity taking place off-site back to Amazon. For now, the feature is only designed to be used on Amazon mobile app.
Valentino and shoppable video campaign
Mytheresa, online luxury fashion pure-player has collaborated with Valentino to exclusively launch a curated selection of pieces for the Autumn/Winter 2017 (AW 17) collection. It happened on July 26th, a week before the official launch of the collection. In order to offer a memorable product discovery, the brand and the retailer released a shoppable video featuring the collection.
The Mytheresa video features young models sporting pieces from the Valentino AW 17 collection in London.
A startup named ‘Hullabalook’
Hullabalook is building easier and powerful online shopping experiences that help to make finding products. They collaborated with home furniture companies such as MADE.com. They help retailers to get beautiful and realistic renders of their products (size, colour, etc.).
Using sophisticated analytical techniques, an in-depth understanding of manufacturer product descriptions and new dynamic ways to visualise information, Hullabalook turns browsers into buyers. Hullabalook was founded by Bryony Elliott and Barny Darby in 2015. Bryony and Barny have collectively spent decades helping some of the largest organisations in the world to interpret, analyse and visualise data.