Homebase launches new dual-purpose concept store The concept store openings are coming back again! Homebase has launched a new two-level experimental showroom dedicated to kitchens and bathrooms. The new concept store, located...
From the United States and quickly adopted in Europe, the pop-up store successfully found a place in the brands' retail strategy by providing a real marketing laboratory. As a result,...
In partnership with Meteors, a leader in intelligent data management B.D.C. presents its white paper "Data for Business Leaders". Data: the "new oil" for companies Data is the black gold of the...
The future of voice commerce in FMCG A look at the actions undertaken by the food industry in France. As part of its strategic partnership signed in June 2018, Carrefour has...
The Covid crisis has accelerated the development of e-commerce platforms. During the lockdown, consumers turned to these platforms to make their purchases, and their habits towards online websites were modified....