20 Sep Diving into Retail & Consumer Goods Innovation: XRC Labs Demo Day (NYC)
On September 15, B.D.C. attended the 4th edition of the henceforth must-see program organized by XRC Labs in collaboration with Parsons School of Design at The New School in New York City.
XRC Labs is an innovation accelerator for the next generation of disruptors in the retail and consumer goods sectors. A venture sponsored by world class retailers and brands as well as founding sponsor organizations, they have created a first of its kind design-centric innovation ecosystem for the retail and consumer goods industries.
Among recurrent topics – content curation, social connect, lifestyle fashion brands – two of the latest trends seem to be reinforced. The first one is the use of machine learning to enhance customer experience through personalization – IA is everywhere! And the second one, last but not least… 50% founders of the short-listed organizations are Female CEOs.
It is not a hasard if more and more early age startups flourish in Manhattan nowadays. Because the City that never sleeps is also the world epicenter of retail and consumer goods.
Interested in benefiting from key learnings of the event? Contact us.