International Business Development

la redoute.de2  - La Redoute

La Redoute is a Fashion & Home online retailer, leader on the French market.

  Client issue

Facing a tough competition with Italian pure-players, La Redoute took the decision to close its local implementation to redeploy on the Italian market through a cross-border model, with teams based in Roubaix.

  B.D.C. answer

  • Support in the closing of the Italian office
  • Supervision of the deployment of the cross-border activity
  • Implementation of the new online marketing dynamic
  • Coaching of the teams for the implementation of the new model

   We enjoyed the pragmatism of B.D.C. in the support of the activity transfert from our Milan office to our teams in Roubaix as well as in the quick and efficient implementation of the new cross-border model. The traffic management expertise and the management of a “pure-player” activity by B.D.C. was appreciated by the teams who were intelligently guided in their decisions. At the end, the switch was made without impacting our italien clients and the commercial results are encouraging ever since, far above our initial previsions.    

Karl Hoquante,  International Development Director
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