Content Square

Business Case

BUSINESS CASE

International Business Development 

logo content square 1 - Content Square

Content Square is a startup founded in 2009 and specialized in Web & mobile optimization.

Its Saas solution aims at analysing, testing and personalizing customers’ journeys to boost conversion. 

 

  Client issue

Content Square wanted to develop its activity internationaly, and especially in the UK, after the success of its solution in France.

The startup needed B.D.C. support to understand the british market, more mature and competitive.

  B.D.C. answer

  • International strategy validation
  • Definition of Content Square offer adapted to the UK market
  • Introduction to opinion leaders and potential administrators
  • Development of a partner (agencies) and potential clients (retailers/pure-players) network in the UK

  Outcome

Closing its first deal in the UK with a national wine retailer.

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