08 Feb NRF 2016 trends (3/4): Clienteling and enhancement of the POS (Point of Sale)
Posted at 14:11h
in News
Sellers now have access to lots of digital devices in stores and the balance of power between the seller and the customer is being re-equilibrated. Besides customer analytics and information, the seller can also get access to a wide range of content regarding the product information.
Point of sales can now be mobile, creating a strong proximity between the seller and his customer. Self check-outs are more and more used. Macy’s has invested significantly to upgrade and digitize POS systems so that customer orders made in-store, online, or through mobile can be easily tracked. Clienteling, has made the point of sale a real experience, and not only a transaction, thanks to data and technology.
The other trends:
Mobile First if not Mobile Only (1/4)
Data & Retail Analytics: Data is king (2/4)
The rise of Augmented Reality : “Seeing is believing”(4/4)
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